Rapala’s handmade lure became so popular that he had his ... But what makes this bait so special? Well, there are few topwater baits that sit as well in the water and walk as easily as the Zara Spook.

From farm bass bonds to tarpon in the mangroves, these lures catch fish everywhere there’s water, salty or fresh.

Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his ...

Shoreline salmon and trout on Lake Michigan and the impact of the extended summery weather on inland fishing lead this ...

I saw come to fruition an effort which has been in the works since 2021. Bottom line: I brought a new fishing lure, called ...