Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Inside the biggest change in barbie ... Elsa doll in their house. I make a hasty retreat as the mother begins to look around for the idiot who started playing “Let It Go” in the toy aisle ...

Barbie has announced two new additions to its growing line of diverse and inclusive dolls: a blind Barbie and the first Black ...

But Toys R Us failed there too. When it comes to toys, brand loyalty is to the manufacturer. You want to buy a box of Playmobil, a Barbie doll or a Scalextric set - it doesn't matter who you buy from.

Just days after it became available to preorder, the doll has already sold out at Target and become Amazon’s No. 1 best-selling new toy release. “The gold trim on Barbie doll’s suit is ...

What better way to live in a Barbie World than with a Barbie phone? HMD (Human Mobile Devices) unveiled its Barbie Flip Phone Wednesday, designed with plenty of pink nostalgic and without social ...

Walmart is here to help with its 2024 Top Toys List ... Mattel says its Barbie World collection, now available in Walmart stores, lets shoppers more easily customize their dolls' environments.

The main @Barbie account catered largely to parents and kids, speaking to them as toy consumers ... through London's Borough market in a Hill House nap dress. The clothes (and activities) that ...

"Krispy Kreme is the perfect partner to join us, inviting fans across generations ... fans," including a limited quantity of Barbie Fashionista dolls, according to the news release.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.