Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

Tomorrow would have been NBA icon Kobe Bryant's 46th birthday. For the second straight year, Nike is celebrating the life of the Los Angeles Lakers legend with a sneaker drop. To further drive up ...

“Air,” which unpacks the brand’s explosion into sports advertising through partnerships ... including the barefoot-mimicking Nike Free shoe, the waste-saving Flyknit material, and the ...

Are you a print subscriber? Activate your account. By Gillian Follett - 33 min 58 sec ago By Ad Age Staff - 2 hours 31 min ...

Sep 8, 2024; Flushing, NY, USA; Jannik Sinner (ITA) celebrates with the trophy after defeating Taylor Fritz (USA) in the men’s singles final of the 2024 U.S. Open tennis tournament at USTA Billie Jean ...

“Jim put Nike, Michael and myself into the stratosphere ... “She’s Gotta Have It” (1986), into Air Jordan ads; and put the shoes’ namesake in them, too. Jackson was a baseball ...

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Nike manages to neatly swerve any controversy with its new ad, Footballverse. Created by Wieden + Kennedy Portland, it’s a clever nod to the current mania for the metaverse (fans can explore the ...

Though Duke’s relationship with Nike goes back decades, standout Blue Devils freshman Cooper Flagg chose another shoe company for an NIL deal. New Balance announced Monday it had signed Flagg, a ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...