Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

However, the ad took an interesting ... "It's gotta be the shoes." Below is the Instagram video and a breakdown of the iconic tagline. In 1989, Nike unleashed two superstar personalities that ...

Tomorrow would have been NBA icon Kobe Bryant's 46th birthday. For the second straight year, Nike is celebrating the life of the Los Angeles Lakers legend with a sneaker drop. To further drive up ...

“Jim put Nike, Michael and myself into the stratosphere ... “She’s Gotta Have It” (1986), into Air Jordan ads; and put the shoes’ namesake in them, too. Jackson was a baseball ...

Though Duke’s relationship with Nike goes back decades, standout Blue Devils freshman Cooper Flagg chose another shoe company for an NIL deal. New Balance announced Monday it had signed Flagg, a ...

The company generated $12.6 billion in revenue in the fiscal 2024 fourth quarter (ended May 31), which was down 2% year over ...

“Air,” which unpacks the brand’s explosion into sports advertising through partnerships ... including the barefoot-mimicking Nike Free shoe, the waste-saving Flyknit material, and the ...

The ad showcases his dedication to improvement ... and his unique emblem from his initial partnership with Nike in 2003. The ...

While classic advertising sticks to pure commodity ... people were allowed to design their own shoes online. By giving consumers the power to create products themselves, Nike harnessed the ...